R:ROBOT is a STREET CHARACTER CASUAL BRAND grounded in children’s self-esteem. Our mission is to nurture curiosity and independent thinking,  developing young imaginations through our unique brand. Taking inspiration from street aesthetics, we’ve cultivated a distinctive character style. 

By incorporating the universally beloved concept of robots into our character graphics, we aim to present a fresh take on contemporary trends, highlighting our unique identity. Our innovative approach propels us towards a clear differentiation in the casual wear market, as we continuously strive to bring something new to our young consumers.