Branded Lifestyle Asia was incorporated in Singapore in 2022. We are a leading premium fashion retailer with strong brands and a proven track record with 326 stores in South Korea and 120 stores across Taiwan, with plans to expand across Asia.

We are majority owned by Fung Retailing who boast a rich history of over 100 years of fashion supply chain expertise. Fung Retailing have an extensive network of relationships, in-depth understanding of industry dynamics and wide-ranging operational experience in Asia’s dynamic retail industry.

As a brand creator, owner, developer and manager of fashion apparels, our extensive and well-recognised portfolio comprises 11 in-house brands and 40 imported brands that we license or distribute.

Our children and baby fashion business was established in South Korea since 1991, with more than 30 years of history. Today we are the leading player in the children and baby fashion segment in South Korea.

Our business in Taiwan was established in 1996 with the launch of Roots brand from Canada. It has gained widespread popularity and ranked No. 5 in Taiwan premium outer wear category.